Top 5 Social Apps Performance in Kenya for Q4 2023

In the fourth quarter of 2023, the top social apps in Kenya demonstrated diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.

TikTok Lite - Save Data experienced an overall upward trend in revenue, peaking at around $12.5K in the week of November 6. Weekly downloads varied, with a notable dip to 68.7K in mid-October but rebounding to 83.8K by the last week of December. Active users remained relatively stable, with a slight rise from 3.5M in mid-October to approximately 3.8M by the end of December.

Facebook Lite saw consistent weekly revenue, maintaining around $700 to $800 throughout the quarter. Downloads showed a gradual decline from 107.8K at the end of September to about 65.9K in the last week of December. Active users held steady, fluctuating around 12.4M to 12.5M during this period.

Instagram Lite had a stable revenue stream, reaching a high of $1.9K in early October. Download numbers were robust, with a peak of 67.5K at the end of October and settling around 58.1K by the end of December. Active users saw a consistent rise, growing from 3.1M in late September to approximately 3.3M by the end of December.

Status Saver: Video Downloader showed modest revenue, with a peak of $80 in late October. Downloads fluctuated, starting at 19.9K in late September and ending at around 18.1K in the final week of December. Active users remained steady around 150K, with slight variations throughout the quarter.

Status Saver - Video Saver did not generate revenue but showed a healthy download trend, peaking at 16.8K in late November and ending the quarter at 14.2K. Active users were stable, fluctuating around 200K to 210K during the quarter.

For more detailed insights and data, visit Sensor Tower.